HR Happy Hour #199: Employer Branding from the Inside Out

Hosts: Trish McFarlane, Steve Boese

Guest: Jason Seiden, CEO Brand Amper

Jason co-founded Brand Amper, an employer branding platform that builds brand equity quickly and sustainably by putting employees—the most trusted source of information about a company—at the center of brand creation. For 20 years, Jason has been making professional communication more genuine and productive.  You can find him on Twitter, he’s @seiden.

Listen to the show HERE

In the latest HR Happy Hour Show, we welcomed back our friend Jason Seiden, CEO of Brand Amper, one of 2014’s ‘Awesome New Startup’ technologies from the HR Technology Conference to get an update on what has been happening with Brand Amper, and to talk about engaging employees in the brand and mission of the organization. Often ‘brand’ initiatives are drawn up in corporate boardrooms or by expensive external consultants without much thought or acknowledgement of what the actual brand messengers and deliverers, the employees, think or feel or believe. Jason talks about the importance and power of leveraging actual employees and what they actually think and believe and aspire to in creating, communicating, and executing the brand promises and delighting customers.

Additionally, we lamented the sorry state of Email in the workplace, (it is NEVER going to die), and Jason shared why he wears the same black H&M shirt everywhere he goes. Steve is 100% with Jason on this strategy, while I has some concerns about the mental well-being of both of the gents.

You can listen to the show on the show page here, and using the widget player below, (email and RSS subscribers will need to click through)

As always, you can listen to the current and all the past shows from the archive on the show page here, on our HR Happy Hour website, and by subscribing to the show in podcast form on iTunes, or for Android devices using Stitcher Radio (or your favorite podcast app). Just search the iTunes store or your podcast app for ‘HR Happy Hour’ to add the show to your subscriptions.

This was a really fun show and I hope you enjoy listening!